Overview
The Exodus Web3 Wallet® is crafted to deliver a seamless, secure, and delightful gateway into decentralized finance and Web3 dApps. It blends intuitive design with robust security primitives to serve both newcomers and power users. This presentation highlights the product vision, key differentiators, feature set, onboarding flow, security architecture, and a marketing-friendly call to action.
Vision & Mission
Our vision is to make self‑custody accessible, safe, and beautiful. The mission: empower users with custody of their digital assets while removing friction from interacting with decentralized protocols. We position Exodus as the bridge between familiar consumer experiences and the composability of Web3.
Core Principles
- Usability-first: onboarding, recovery, and transactions must feel familiar.
- Non-custodial sovereignty: the user controls keys and funds.
- Transparent security: clear indicators and explainers for risk decisions.
- Openness: support interoperable standards (WalletConnect, EIP-1193, etc.).
- Design delight: micro-interactions and visual clarity reduce cognitive load.
Key Features
1. Multi‑chain Support
Seamless handling of dozens of blockchains, with on‑chain balance aggregation and dynamic token discovery.
2. One‑click Swaps & Aggregation
Best‑price routing across liquidity sources with transparent fees and slippage controls.
3. dApp Browser & WalletConnect
Connect securely to Web3 apps with session controls and per‑dApp permissions.
4. Built‑in Portfolio & Analytics
Charts, historic P&L, and breakdowns that help users understand performance at a glance.
5. Onboarding & Recovery
Human‑readable seed phrase education, social/guardians recovery options, and hardware wallet support.
6. Privacy Controls
Address labeling, transaction private mode, and optional Tor routing for enhanced privacy.
Security Architecture
Security is layered: local key encryption, optional biometric unlocking, external hardware signing, and transaction preview with risk scoring. Users always keep custody of private keys; Exodus never holds user funds.
Threat Model Highlights
- Local device compromise — mitigated by encrypted keys and hardware signing.
- Phishing dApps — mitigated by domain pinning, allow‑lists, and permission granularity.
- Network-level attacks — optional Tor + RPC failover to maintain integrity.
Onboarding Flow (Product Walkthrough)
1) Welcome & Learn: clear, jargon‑light pages explaining custody. 2) Create or Import Wallet: guided seed creation with practice verification. 3) Fund or Explore: pre‑populated demo assets and guided swaps. 4) Connect to dApps: one‑tap connect with clear session controls. 5) Continuous Education: inline explainers and tooltips for every cryptographic concept the user meets.
Design System & Accessibility
Accessible contrast ratios, large tap targets, keyboard navigation, screen‑reader labels, and reduced‑motion options. A design token system keeps visual language consistent across platforms.
Go‑to‑Market & Growth
Target creator communities, DeFi power users, and mainstream curious users through partnerships, educative campaigns, influencer drops, and referrals. Metrics to measure: activation rate, retention (7d/30d), swap volumes, and dApp sessions.
Partnership Opportunities
- Cross‑chain bridge providers for liquidity.
- dApp integrations for curated in‑wallet experiences.
- Educational partners to reduce onboarding churn.
FAQ — Quick Answers
Is Exodus custodial?
No — Exodus is non‑custodial: users control their private keys. Recovery methods and hardware integrations make custody manageable.
How does Exodus make money?
Revenue streams include swap routing fees, premium features, and opt‑in integrations; transparency is essential and fees are surfaced prior to execution.
Conclusion & Call to Action
Exodus Web3 Wallet® unites beautiful design with serious security to deliver a next‑generation crypto experience. Prioritize clarity in every interaction, and keep the user in control — that’s the path to mainstream adoption. Invite stakeholders to pilot the newest wallet build and provide feedback across UX, security, and growth channels.
Prepared for: internal review & external partners. Version: 1.0